About

Ira Kalb is president of Kalb & Associates, an international consulting and training firm, and professor of marketing at the Marshall School of Business at the University of Southern California (USC). He has won numerous awards for marketing and teaching, authored ten books and over 70 articles, created marketing inventions that have made clients and students more successful. He is frequently interviewed by various media for his expertise in branding, crisis management, advertising, and strategic marketing.

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